Certified Higher Education Professional

Effective communication skills are essential in every aspect of life - especially in our work with students. This course provides a foundational understanding of all forms of communication and offers new techniques to improve admissions performance. In addition, a communication hierarchy provides participants with an advanced understanding of rapport building and connecting with today's students.

Whether your admissions personnel work exclusively by telephone or use the phone for setting a face-to-face appointment, they need a tool kit of powerful telephone techniques to be successful in working with students. This course provides best practices for both inbound and outbound calls. Admissions professionals learn how to project professionalism and a positive attitude in their telephone personality and identify methods for conducting effective and appropriate calls.

Success in helping students begins with "connecting" in a meaningful way. These connections are formed through our ability to understand generational experiences and preferences in communication. Additionally, a better understanding of ourselves helps us connect with students. This course explores how to work better together by using common collaborative principles and improving teamwork.

Ethical behavior in recruitment is essential to student and institutional success, and is a crucial component of a compliant institution. This course provides a framework to evaluate your current admissions interview process and offers new tools that allow for meaningful connections with today's students. An ethical enrollment process will help your students make their own best decisions and will increase the effectiveness of your admissions personnel.

Let's face it, today's students have a plethora of information at their fingertips; but can they truly understand in a meaningful way all that your school has to offer? This course takes product knowledge and presentation skills to a higher level with enhanced tools and techniques to improve your "sales" skills. Additionally, advanced methods for presenting the attributes and benefits of your institution will be explored, along with successfully addressing challenges and resources.
In this course, we will examine the fundamentals of value, benefits, and worth. In addition, we will utilize techniques and tools to prepare and present the value of your institution. Finally, we will review tips and best practices to maximize your value presentation. Once you have completed the course and activities, you will be prepared and ready to best serve your students and school with your value presentations.

The most successful admissions professionals are those who maintain a positive attitude and energy, but maintaining that positivity each and every day can be tough. This course focuses on the importance of understanding and building your personal attitude and energy to maximize your effectiveness. You will have the opportunity to assess your attitude and energy and manage these elements to maximize your performance. In this course, we will examine the fundamentals of attitude and energy and understand why they are so important to your success. In addition, we will utilize assessments to look at your current attitude and energy levels. Finally, we will review tips and best practices to enhance your energy and attitude output. Once you have completed the course and activities, you will be prepared and ready to best serve your students and school by maximizing your personal attitude and energy.

The purpose of this course is to improve the relationship and dynamics between the admissions representative and prospective students to ensure an educational goal is soundly met. The relationship cycle, the importance of relationships, and the process of finalizing the enrollment are discussed. The goal of this course is to help develop a better understanding of the topic and produce tangible resources to help implement plans, strategies, and ideas at your school. In addition to lecture videos, links to possible resources, and assessments, you will be able to utilize the Journal and Learning Activities.

This course is designed to assist personnel at all levels of an educational institution in the understanding of the provisions of Title IX of the Education Amendments of 1972 ("Title IX") as amended on August 1, 2024, and the Clery Act as amended in the Violence Against Women Reauthorization Act of 2013 ("VAWA"). These laws require that all individuals in an educational institution understand and comply with the laws in terms of what is prohibited behavior in relation to sex-based harassment and/or sexual violence, and what steps are to be followed when such prohibited conduct occurs. This course gives the participants information about the laws, as well as procedures to follow, to provide for the rights of all individuals under the laws. It also provides additional resources to assist educational institutions in continuing to build and strengthen their Title IX and VAWA policies, procedures and training throughout the year.

The Family Educational Rights and Privacy Act of 1974 (FERPA or the Buckley Amendment) is a federal law in the United States designed to provide students with access to, and the privacy of, their educational records. The law applies to students in higher education and educational institutions that receive funding under a program administered by the U.S. Department of Education. This course is designed to provide participants with a working knowledge of FERPA guidelines to ensure proper handling of educational records and other institutional requirements.

This course offers strategies to provide employment and job search skills training that enables students to seek jobs in the field for which they are trained. You'll learn how to offer comprehensive career services regardless of whether your career services department is staffed full- or part-time. The course provides strategies for an institution to set up a Career Services Department, enhance and run it, and measure results. It describes how a successful career services department can ensure that your students have the skills and self-confidence to succeed in the workplace. You'll learn techniques to increase placement rates and reach out to the community to meet and maintain relationships with hiring decision-makers.

In this course, you will be given tools to help your students find the job that's right for them, present themselves impressively on paper, and interview with ease. This course is designed so you can successfully support your students in four phases of their job search: doing a targeted job search, writing a powerful resume and cover letter, presenting professionally, and developing effective interview skills.

Social media is critical tool for career services professionals to interact with and reach their constituent groups yet many career professionals aren't aware of how to develop a purposeful social media strategy. Without a social media strategy, career services departments risk losing relevance with their audience, and they also lose the opportunity of harnessing social media to achieve department goals. This course describes the phases of planning and implementing a social media strategy for your career services department. Each module is based on the fundamental steps of preparing a comprehensive and measurable plan to achieve the goals of the career services department.

Educational institutions have opportunities to create unique alumni associations which will look and feel more like alumni communities. This course will show you how you can create active alumni communities to increase enrollment, retention and placement for your entire institution. You will learn how to provide your alumni with valuable services and how to seek their help to enhance your educational programs and career services, as well as marketing and admissions. From getting started to setting up an alumni data base management system and determining the institution's return on investment, this course provides you with operational strategies for establishing an effective alumni association.

Although job developing requires a mix of critical skills, many career advisors are forced to learn them through the "sink or swim" method. They're often asked to immediately make a specific number of cold-calls daily. They learn that "job developing" is synonymous with cold-calling. It isn't. This course covers how to properly prepare for job developing, how to prospect, prioritize employer contact, and communicate with employers to address objections, get job orders, manage them to completion, and continuously engage employers and candidates to develop long-term partnerships. Job developing should be more comprehensive than a simple list of employers to cold-call.

In today's world where jobs are posted online, matching algorithms screen digital résumés, and recruiters source candidates online, students must market themselves online. Writing a résumé and cover letter alone is no longer an adequate skill set for career seekers to successfully find and secure employment as well as manage, advance, and transition their career throughout life. Students must know how to digitally market themselves, and 21st century career advisors must know how to advise them. This course will help you advise students on developing digital career-marketing strategies for career success.

Military veterans represent a unique type of non-traditional student and must overcome distinctive challenges to reintegrate into the civilian workforce. With an influx of over one million veterans projected to enter higher education in the next several years, career services personnel must be prepared to provide the level of service these students need and deserve. This course helps career services practitioners understand the unique obstacles veterans face in the reintegration process, how to help them translate their military experience into civilian language and provides strategies & tools that can support veterans in becoming gainfully employed.

Skillful writing helps you accomplish your business objectives and extends your influence as a manager. In this course, you will learn to create clearer, more effective written communications. The course includes specific guidelines for preparing memos, letters, emails, and other common business documents.

This course will help you master effective time management techniques. You will learn to analyze how you currently spend your time and pinpoint opportunities for improvement. The course will show you how to plan your time efficiently using scheduling tools, control time-wasters, and evaluate your schedule once it is underway.

In this course, you will learn the difference between positive stress that enhances productivity and negative stress that breeds tension, lowers productivity, and undercuts job satisfaction. The course includes strategies for dealing with underlying causes of worry and stress, with tactical advice and coping mechanisms for immediate problem management.

If you are an owner or executive of an educational institution, you want to get the most value out of your marketing dollars. For this reason, publicity should be a part of your daily marketing strategy. In this course, you will learn over 100 strategies to build a great image for your institution, reach the people most likely to enroll, and open new markets. We'll show you how easy and inexpensive it is to get your institution's information placed in local newspapers, in the homes of your best leads, and on the desks of your future employers. This course is a must if you want to reduce your high-priced advertising costs and increase enrollments.

Drifting aimlessly through the year can be a sure fire way to miss your start budget. If you are facing an aggressive start goal and want to figure out how to achieve it, this is the course for you. Developing an effective advertising plan is key to attaining your start numbers. This course will demonstrate how to choose suitable sources for generating leads and enrollments. You will also learn the important aspects to consider when selecting an advertising partner. In this course, we will show you how to develop a marketing plan from the ground up and tailor it to your specific institution. Once you have created the plan, you will become skilled at holding people accountable for its objectives and riding the waves of good and bad that come throughout the year.

Paul Sullivan

Badge Evidence | Completed Courses (4 Hours Each)

CHEP in Teaching

CHEP in Online Teaching

CHEP in Admissions

CHEP in Career Services

CHEP in Campus Operations

CHEP in Leadership